Marketing is typically focused on one product or service and so a marketing plan for any one particular product will be very different than for another. There are two main Marketing categories which include: ‘Inbound Marketing’, for example, market research to determine what potential customers exist, what their needs are and which of those needs you can efficiently meet. Inbound Marketing also involves an extensive analysis of the competition, the positioning your product in the marketplace, finding your market niche and determining the most profitable price point for your products or service. In contrast, ‘Outbound Marketing’ includes promoting a product through online or conventional advertising, product promotions, public relations and sales. Thus marketing covers a wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.

Sales involves the following activities: cultivating prospective buyers (i.e. generating sales leads) in a market segment, demonstrating the benefits and features of the product or service to the lead and closing the sale (closing an agreement on price). A sales plan for one product will be very different than for another. 

By using ConsultantFORCE you will benefit from reduced overheads, shorter product development cycles and increased profitability.

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